Watier is the dream of an elegant woman with the desire to make all women look more beautiful, feel more empowered, be more confident, and embrace their individuality. It’s the story of a proudly Canadian brand, a pioneering beauty beacon, standing apart from all others elsewhere in the world, creating innovative and sophisticated products that are a testament to the woman who gave them their name. 50 years later, this legacy is alive in every woman who dares to blaze her own trail and embrace the beauty of her strength. Fearless, passionate, and inspiring, you gracefully embody the essence of a woman. This is the beauty of being.
Our new monogram evokes the essence of a woman, with graceful, feminine curves and a confident boss-lady attitude. The interlaced L and W pay tribute to the legacy of Lise Watier, the remarkable visionary behind our name, who wanted women to fully embrace everything that makes them beautiful.
The Woman Behind the Brand
A pioneering force of Quebec Inc., Lise Watier was one of the first women to establish herself in the Canadian cosmetics industry, at a time when it had become dominated by large multinationals. Beginning her pivotal career as a television host, where she gained prominence addressing under-represented women’s issues, Lise Watier soon became inspired to help her audience discover its true beauty.
