Itâs the story of a proudly Canadian brand, a pioneering beauty beacon, standing apart from all others elsewhere in the world, creating innovative and sophisticated products that are a testament to the woman who gave them their name. 50 years later, this legacy is alive in every woman who dares to blaze her own trail and embrace the beauty of her strength. Fearless, passionate, and inspiring, you gracefully embody the essence of a woman. This is the beauty of being.
Watier is the dream of an elegant woman with the desire to make all women look more beautiful, feel more empowered, be more confident, and embrace their individuality.
The Woman Behind the Brand
A pioneering force of Quebec Inc., Lise Watier was one of the first women to establish herself in the Canadian cosmetics industry, at a time when it had become dominated by large multinationals. Beginning her pivotal career as a television host, where she gained prominence addressing under-represented womenâs issues, Lise Watier soon became inspired to help her audience discover its true beauty.
Notre monogramme Ă©voque l'essence mĂȘme de la femme, dotĂ©e de courbes Ă©lĂ©gantes et fĂ©minines tout en ayant une attitude de boss lady assumĂ©e. Les lettres L et W entrelacĂ©es sont un hommage Ă l'hĂ©ritage de Lise Watier, la remarquable visionnaire quĂ©becoise Ă l'origine de notre nom, qui dĂ©sirait que les femmes embrassent le pouvoir de leur beautĂ©.
Quelle est l'essence de Watier ? C'est maĂźtriser le pouvoir d'ĂȘtre une femme, de canaliser ses besoins, ses dĂ©sirs et ses normes de beautĂ© uniques dans une couleur, une texture, une ligne et un hĂ©ritage. C'est croire en vous, en une femme, en une pionniĂšre, qui embrasse avec confiance le pouvoir de sa beautĂ© et qui est toujours invincible.
